// 04 — about xue xun

A trusted friend who happens to know finance.

Not a salesperson with a quota. Not a guru. Someone you'd call before making a big money decision — who audits what you already own, uses AI to do it smarter, and replies. Always.

Xue Xun Goh, financial consultant, Singapore
xue_xun_goh.jpgSingapore · est. 8yr
// my story

I didn't grow up dreaming of selling insurance. I came to this work sideways — after NTU, watching people I loved make big money decisions with almost no information. A parent paying for a policy nobody could explain. A friend signing a home loan he didn't understand. None of them were careless. They were just never handed the full picture.

Eight years later, that's still the gap I close. The most useful thing I do in a first meeting is rarely "here's what you should buy." It's "here's what you already have, and here's what it's actually doing." Clarity first. Products last — if at all.

These days I bring AI into the boring, error-prone parts of the work, and as Academy Director at FT Academy I help train others to do the same. It hasn't made the advice less human. It's given me back the hours to be more human.

// 01 — how a review works

An AI-assisted financial review — human-led, machine-sharpened.

AI handles the heavy lifting so the thinking — and the relationship — stays human. Here's the exact workflow.

01 / audit

Audit

We lay out every policy, fund and loan you already own — no jargon, no judgement.

// what you already have

02 / analyse

Analyse

AI models gaps, overlaps and fees across your stack in minutes, not weeks.

// ai surfaces the gaps

03 / advise

Advise

I translate the model into plain, objective options that fit your real life.

// human judgement, your call

04 / reply

Reply

Questions after? You hear back from me — always. That's the whole promise.

// i reply. always.

// my own portfolio

I show my own workings.

No other AIA advisor in Singapore does this publicly: every quarter I publish what I do with my own money — what I bought, why, and what the numbers say. If I won't show you my own portfolio, why would you trust me with yours?

Read the quarterly portfolio notes

why Radical transparencyIt answers both questions clients really ask — at once.
cadence Every quarterWhat I bought, why, and what the numbers say.
promise I reply. Always.Before and long after any decision.
// credentials & compliance

The proof, plainly stated.

licence MAS-licensed · AIA Financial AdvisersTied to AIA FA, a subsidiary of AIA Singapore. Listed in the AIA Agency Recognition Directory 2026.
role Academy Director — FT AcademyTraining arm of FT Consulting Group (WSQ-accredited), leading its pivot into AI education.
education Nanyang Technological University (NTU)Singapore. The foundation, not the headline.
experience 8+ years in practiceHundreds of Singaporean households and SME owners advised.

All content on this site is for educational and informational purposes only and does not constitute financial advice. Please conduct your own due diligence before making any financial decisions.

// let's talk

Start where I'd start — with what you already own.

Thirty minutes, no pitch. I'll audit your policies, funds and loans and answer every question.

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