// hello, i'm xue xun

Understand what you own. Grow it. Use AI to do it smarter.

8 years helping Singaporeans make confident money decisions, as a friend who happens to know finance, not a salesperson with a quota.

I audit what you already own I reply. Always.

Free Financial Health Check See what I do reply_rate = 100%

Portrait of Xue Xun Goh, financial consultant, Singapore

xue_xun_goh.jpgSingapore · est. 8yr

AIA-licensed
Academy Director · FT Academy

// trusted & affiliated

// 01 · how a review works

An AI-assisted financial review: human-led, machine-sharpened.

AI handles the heavy lifting so the thinking, and the relationship, stays human. Here's the exact workflow.

01 / audit

Audit

We lay out every policy, fund and loan you already own, with no jargon and no judgement.

// what you already have

02 / analyse

Analyse

AI models gaps, overlaps and fees across your stack in minutes, not weeks.

// ai surfaces the gaps

03 / advise

Advise

I translate the model into plain, objective options that fit your real life.

// human judgement, your call

04 / reply

Reply

Questions after? You hear back from me, always. That's the whole promise.

// i reply. always.

// 02 · what i do

Seven ways I help, including two nobody else offers.

Start with a free audit of what you already own. Everything else builds from there.

★ featured

[ start_here ]

Free Financial Health Check

A 30-minute audit of every policy, fund and loan you hold. No pitch. Just clarity on what you own.

book it →

★ ai-native

[ ai_powered ]

AI Expense Optimisation

We point AI at your spending and subscriptions to find leaks and recurring waste, then put that money back in your account automatically.

see how →

[ insurance ]

Insurance Planning

Cover what actually matters, without over-insuring or leaving gaps you didn't know about.

learn more →

[ investing ]

Investment Strategy

A portfolio matched to your goals and risk, explained until it actually makes sense.

learn more →

[ legacy ]

Will Writing & LPA

Protect the people you love with a clear will and Lasting Power of Attorney.

learn more →

[ property ]

Property Refinancing

Stop overpaying your mortgage. We check if refinancing puts real money back in your pocket.

learn more →

[ loans ]

Loan Optimisation

Consolidate, restructure and lower what you pay across every loan you carry.

learn more →

Client Wei Ling, a teacher in her 30s, smiling at home in Singapore

// 03 · client story

"He audited the policies I'd been paying for seven years and found two I didn't need. Then he actually replied every time I had a question."

Wei Ling · teacher · 34 · clementi

Wherever you are, there's a next move.

Open the full guide

20s

Build the base

First salary, first cover, first habits that compound.

30s

Grow & protect

Home, family, and making your money work harder.

40s

Optimise

Refinance, rebalance, audit what's quietly leaking.

50s

Consolidate

Tighten the plan and prepare a smooth handover.

60s

Pass it on

Will, LPA, and a legacy that lands where you want.

// 05 · ai + finance

Why my AI angle is real, not a buzzword.

I'm Academy Director at FT Academy, the training arm that's now pivoting into AI education. I don't just talk about AI; I teach it, and I bring those tools into every financial review I run.

That means you get a friend who knows finance and knows how to make AI do the boring, error-prone parts, so the advice you get is faster, cheaper to act on, and still completely human.

Talk through your numbers

role Academy Director, FT AcademyLeading the pivot into AI training & literacy.

licence AIA Financial ConsultantRegulated, accountable, objective advice.

applied AI in every reviewAudit & expense models run with AI, read by a human.

promise I reply. Always.Tools scale the work; the relationship stays personal.

// 06 · insights & notes

Notes from the studio.

Plain-English thinking on money, policies, and putting AI to work.

// money & life 7 min

Why I Became a Financial Advisor, and What I've Learned in 8 Years

The honest story behind the practice, and the lessons that shaped how I advise: clarity first, products last.

// know what you own 9 min

The Complete Guide to Auditing Your Financial Portfolio in Singapore

How to find out what you actually own (policies, CPF, investments and loans) and spot the gaps and overlaps quietly costing you money.

// life milestones 8 min

The Singapore Life & Money Roadmap: From Your 20s to Your 60s

A decade-by-decade map of the money moves that actually matter in Singapore: what to do in your 20s, 30s, 40s, 50s and beyond.

Read all insights & notes

// let's talk

Start with a Free Financial Health Check.

Thirty minutes. I'll audit what you already own, show you the gaps, and answer every question. No pitch, no pressure. And yes, I'll reply.